Respect - We treat all people with dignity and respect.

Stewardship - We honor our Goodwill heritage by being socially, financially and environmentally responsible.

Ethics  - We strive to meet the highest ethical standards.

Learning - We challenge each other to strive for excellence and to continually learn.

Innovation - We embrace continuous improvement, creativity and change.

Work - We help people become independent and self-sufficient through inclusion in the competitive workforce.